Despite been sentenced to life in prison for the August, 2011 murder of Clive 'Lizard' Williams, this biography shows how he started and rose to stardom showing less controversy.
Adidja Palmer started his career as a teenager in 1993 with his first recording "Love Fat Woman", released on Alvin Reid's label "One Heart", using the moniker "Adi Banton", an homage to Buju Banton. Palmer was later part of the three-member group "Vybez Kartel", keeping the slightly altered name after group split up, and became a protege of Bounty Killer, for whom he claims to have written nearly 30 songs.
Vybz Kartel rose to prominence in 2003 after a string of hits in Jamaica. The year culminated in a pre-planned on-stage clash with Ninjaman at the annual dancehall festival Sting in Kartel's hometown of Portmore. The clash turned violent when Kartel's crewmembers, as well as Kartel himself, threw punches and assaulted Ninjaman onstage. While Kartel's manager initially blamed Ninjaman for the fracas, Kartel himself quickly apologised to Ninjaman and Sting organizers for the fracas. Four days after the incident, the two artists appeared before the press to announce a settlement of their differences and to end any animosity.
He established his own label Adidjahiem/Notnice Records with his business partner and producer Ainsley "Notnice" Morris. Kartel has worked on collaborations and remixes with hip hop and R&B musicians Jay-Z, Rihanna, Missy Elliott, Busta Rhymes, M.I.A, Pharrell Williams, Kardinal Offishall, Akon, Jim Jones, Lil Wayne and Eminem. His 2010 single "Clarks" was one of his biggest international successes, remaining in the top 3 Reggae Singles gaining the most radio plays in North America for 40 weeks.
After splitting with Bounty Killer-led Alliance in 2006, Kartel founded the Portmore Empire, a group of dancehall DJ's and singers from his Portmore neighborhood that he signed to his newly founded Adidjahiem/Notnice Records. Members of the group as of 2011 were: Popcaan, Gaza Slim, Shawn Storm, Sheba, Gaza Indu, Tommy Lee, Singing Maxwell, Singa Blinga, Lenny Mattic. Former members include Lisa Hype, Gaza Kim, Blak Ryno, Jah Vinci, Dosa Medicine and Merital Family.
In 2008, Vybz Kartel launched his own liquor line; Street Vybz Rum. He hosted a weekly dance party Street Vybz Thursday, at the Building, a Kingston nightclub he managed with Street Vybz Rum business partner, Corey Todd. The rum is officially distributed by Vybz Distillers Limited. The same year, he also released his own condom line, Daggering Condoms. Street Vybz Rum production was stopped in 2011 because of a disagreement between him and Corey Todd. However, the collaboration resumed in 2012 as the two settled their differences, and despite Kartel's ongoing incarceration. In 2011, he released his own shoe line, named Addi's, as well as his own line of "cake soap".
When his singles "Clarks", "Clarks 2 (Clarks Again)" and "Clarks 3 (Wear Weh Yuh Have)" featured the British shoe brand Clarks in 2010, its sales numbers and prices in Jamaica increased considerably.
Vybz Kartel has also hosted his own reality television show "Teacha's Pet" on CVM Jamaica broadcast channel, the first reality television show hosted by a dancehall artist in Jamaica. The premise of "Teacha's Pet" found 20 women living in a Kingston house vying for the artist's affection; the show's lascivious content elicited condemnation of its sponsor, telecommunications company LIME.
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