A few weeks ago Reebok dropped Rick Ross over a flurry of controversy surrounding lyrics that seemed to promote date rape in the song "UOENO. It stemmed from a line during his guest verse on "UOENO" in which he said, "Put molly all in her champagne/ She ain't even know it/ I took her home and I enjoyed that/ She ain't even know it. Reebok cut ties with Ross, issuing the following statement:
"Reebok holds our partners to a high standard, and we expect them to live up to the values of our brand," the statement read. "Unfortunately, Rick Ross has failed to do so. While we do not believe that Rick Ross condones sexual assault, we are very disappointed he has yet to display an understanding of the seriousness of this issue or an appropriate level of remorse. At this time, it is in everyone's best interest for Reebok to end its partnership with Mr. Ross. Although Ross was recently pictured with Reebok's CEO Uli Becker and Swizz Beatz and it appears that his sponsorship deal may be re-instated.
Now a next rapper in the hot seat is lil wayne, he has been dropped by his main corporate sponsors, Mountain Dew, for making a derogatory reference to civil rights hero Emmett Till in a rap. The rapper has been criticised for his verse on Future's 'Karate Chop (remix)' in which he says: "'Bout to put rims on my skateboard wheels. Beat that pussy up like Emmett Till". Fourteen-year-old Emmett Till was brutally murdered in 1955 after apparently flirting with a married white woman.Wayne later issued an apology to Till's family yesterday and promised that he would remove the lyrics from his catalogue. But, according to Spin, PepsiCo - which owns Mountain Dew - has decided to end its relationship with the hip-hop star.We do not plan any additional work with Lil Wayne moving forward," they said in a statement. "His offensive reference to a revered civil rights icon does not reflect the values of our brand Mountain Dew's decision comes just days after it was forced to pull an advert from the air which featured Odd Future leader Tyler, The Creator. The commercial was criticised for being racist and downplaying violence against women, although Tyler reacted by insisting that the controversy surrounding the advert would not change his art. In my opinion i feel like these big companies should just chill because before signing these rappers they were already rapping about odd stuff so its either they just accept them for what they represent or turn to some pop artists although some of them or not even better lol.
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